Case study: On-Air webinars discovery
Understanding webinar organizers
As the lead designer for On-Air webinars, I planned, prepared and co-led a research study aimed at informing the future of our product.
⭐ Core achievements
Ran the company's first major study to understand webinar organizers, building a foundational knowledge resource for the business unit;
Generated critical insights to inform the product's roadmap, and briefed 2 other pods in the process.
Image by StreamYard via streamyard.com